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Privacy notice

About us

We are Algorithmic Health Ireland Limited, trading as Lloyds Online Doctor. 

At Lloyds Online Doctor, we believe in giving our patients the best possible care, which includes taking care of your privacy so that you have confidence in the way we handle your information. 

Our Privacy Notice tells you what personal data we collect and why; explains your rights; the types of data we might share about you and how we keep your information secure.

To help you understand how we treat your personal data, please read the following notice carefully.

If you have any questions about our service, you can contact our Patient Advisory team on: 014311451.

We encourage you to only use this service if you are completely happy with the service we offer, and the practices outlined in this notice.

Please note, this website may contain links to other websites which are provided for your convenience. We are only responsible for the privacy practices and security of this site. We recommend that you check the privacy and security policies/procedures of every website that you visit.

What is personal data?

Personal data is any information that is related to a person that can be either directly or indirectly identified.

The information we collect

At the point of registration and communication we will collect personal information about you (both written and verbal) to provide you with the services you require.

This may include:

  • Your name
  • Address
  • Email
  • Phone number
  • And other details relevant to the service(s) that are of interest to you. 

We may also collect sensitive personal data concerning health matters from, or about you if you register for the service. 

We may supplement the information that you provide gathered from our communications with you or which we receive from other organisations, such as other companies in our group.

Information about other people

If you provide information to us about any person other than yourself, you must ensure that they understand how their information will be used and that you are authorised to disclose it to us, and consent to its use on their behalf, before doing so.


Cookies are small pieces of information that are stored by your browser on your computer’s hard drive and are used to record how you navigate this website on each visit. In common with many other website operators, we may use standard technology called 'cookies' on this site. 

To find out how we use cookies on this site, see our Cookies notice.

How we will use your information

All personal information that we obtain about you and/or any other person whose details you provide will be recorded, used, and protected by us in accordance with current data protection legislation, our Terms and Conditions and this Privacy Notice.

We will primarily use the personal information:

  • to create and maintain your patient record once you have registered.
  • to provide and follow up the services you request from us and to request feedback.
  • to respond to any queries, refund requests or complaints. We keep a record of these queries to demonstrate how we communicated with you throughout. We do this based on our contractual obligations, legal obligations, and our legitimate interests as business in providing you with the best service.
  • to communicate with you if any services requested are unavailable or if there is a query or problem with your order for record keeping purposes.
  • to carry out market research so that we can improve the services we offer (where you consent).
  • we may (where you consent) use your personal data, preferences and details of your transactions to keep you informed by email, web/social media, text and telephone. We also include relevant products and services including special offers, discounts, promotions, events, surveys and competitions tailored to you. You can opt out of hearing from us about these at any time.
  • to continuously improve our service to our customers by monitoring telephone calls which we receive at our stores and call centres for the purposes of staff training, quality control and service improvement.
  • to track and analyse activity on our website.
  • to notify you about any changes to our services and to send you service emails.
  • as part of our efforts to keep our website safe and secure.
  • to comply with applicable law. For example, in response to a request from a court or regulatory body, where such request is made in accordance with law.

Lawful grounds for processing

To process your data lawfully we need to rely on one or more valid legal grounds which are as followed:

  • your consent to processing activities. For example, where you have consented to us using your information for marketing purposes.
  • your request for content, products or services including processing of your personal data to be taken prior to entering a contract with you and any processing that is necessary for the performance of such contract.
  • legitimate interests we pursue as a business, except any overridden by your interests and fundamental rights.
  • compliance with any legal obligation to which we are subject. For example, the processing for the purposes of complying with applicable law.

Disclosing your personal information

In order to provide our products and services, we may, occasionally, appoint other organisations to carry out some of the processing activities on our behalf.

These may include our pharmacists and our partners at: 

  • laboratories. 
  • technology hosts.  
  • providers of digital advertising services.
  • providers of marketing and sales software solutions.
  • mailing houses.

In these circumstances, we will ensure that personal information is properly protected and that it is only used in accordance with this Privacy Notice.

We also collect, use and share Aggregated/Anonymised Data such as statistical or demographic data for any purpose. 

Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature or we may aggregate your data to build marketing personas or lookalikes to help up advertise to our patients better. 

However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice. Please note, where we aggregate data for marketing purposes, it will not be combined with your personal data, and you will not be able to be directly or indirectly identified as a result.

Offers and Opportunities

We, our group and carefully selected third parties would like to contact you and/or any person whose information you provide to us to tell you and/or them about offers and opportunities that are available and about a range of other initiatives in a number of ways such as, by post, telephone, text/picture/video message, social media or email. 

Details of how to opt-in or out to receiving details of offers are located in your patient record and in your welcome email. You can change your mind at any time.


We take the security of personal information seriously.

We employ security technology including firewalls, and Secure Socket Layers to safeguard information and have procedures in place to ensure that our paper and computer systems and databases are protected against unauthorised disclosure, use, loss and damage.

Use of your information within the United Kingdom

Some of the organisations to which we may disclose personal information may be situated within the United Kingdom (UK).

In order to provide the products and services you require, we may need to transfer your personal information to the UK.

If we do transfer your personal information to the UK, we will take proper steps to ensure that the information is protected in accordance with this Privacy Notice and in full compliance with all aspects of the GDPR and Data Protection Act 2018.

Changes to the privacy laws and policies

Privacy laws and practices are constantly developing.

Our policies and procedures are therefore, under continual review.

We may, from time to time, update our security and privacy policies and suggest that you check this page periodically to review them. View our current GDPR statement here.

Updating and correcting information

You may update or correct your personal information online via your Patient Record. We encourage you to promptly update your personal information if it changes. 

If you are providing updates or corrections about another person, we may require you to provide us with proof that you are authorised to provide that information to us.

Retention of Personal Data

We will retain your personal data if regulation specifies or where we have a continued legitimate and lawful purpose to do so.

However, we will not retain beyond this period, any of your personal data that is no longer required for the purposes set out in this Privacy Notice. 

The retention of your personal data will be subject to periodic review

We may keep an anonymised form of your personal data, which will no longer refer to you for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.

Your rights

Data protection law provides data subjects with numerous rights, including the right to: 

  • Access. 
  • Rectify. 
  • Erase.
  • Restrict. 
  • Transport. 
  • And object to the processing of personal data. 

Data subjects also have the right to log a complaint with the relevant data protection authority if they believe that their personal data is not being processed in accordance with applicable data protection law.

Right to make subject access request (SAR)

Data subjects may, where permitted by applicable law, request copies of their personal data.

If you would like to make a SAR (i.e. a request for copies of the personal data, we hold about you) you may do so by emailing data.protection@lloydsonlinedoctor.com or writing to: 
FAO: Data Protection Team
Lloyds Online Doctor IE
Block A, 5th Floor
The Atrium
Blackthorn Road
Dublin 18
D18 F5X2

The request should make clear that a SAR is being made. You may also be required to submit a proof of your identity.

Right to rectification

You may request that we rectify any inaccurate and/or any incomplete personal data.

Right to erasure

You may request that we erase your personal data and we will comply unless there is a lawful reason for not doing so. 

For example, there may be an overriding legitimate ground for keeping your personal data such as, a legal obligation that we must comply with or if retention is necessary for us to comply with our legal obligations.

Your right to log a complaint with the supervisory authority

We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal data. 

However, you do have the right to contact the relevant supervisory authority directly. To contact the Data Protection Commission, the supervisory authority in the Republic of Ireland, please visit the Data Protection Commission website https://www.dataprotection.ie/en/contact/how-contact-us

How to contact us

01 4311451 

FAO: Data Protection Team, Lloyds Online Doctor IE, Block A, 5th Floor, The Atrium, Blackthorn Road, Sandyford, Dublin 18, D18 F5X2, IRELAND


Updated 08/08/2023
Previous update 30/06/2022

How our service works

Online consultation

Step 1

Select a medication and complete a short questionnaire.

Our doctors approve your treatment

Step 2

A doctor will assess your answers and, if suitable, provide a prescription.

In-pharmacy collection

Step 3

Your prescription will be sent by our doctors to your chosen pharmacy and you can pay for your treatment in-store.